Launched in 2019, P&G SEHAT is the flagship CSR initiative of Procter & Gamble Health Limited (PGHL), that aims to provide access to quality healthcare and drive healthcare awareness in underserved communities across India.
Supported by P&G Health Limited India and its flagship brands – Livogen ®, Neurobion ®, Evion ®, Nasivion ®, Polybion ® and Seven Seas ®, the initiative is impacting thousands of individuals in the country.
SEHAT – meaning ‘Health’ in Hindi, continues to remain congruent to the need of the nation, with the intent to contribute towards building a healthier India. P&G SEHAT partners with renowned and credible Non-Governmental Organisations (NGOs), for implementing key programs with an objective to support the Public Health in India.
OUR PROGRAMS
PROVIDING ACCESS TO HEALTH CARE VIA MOBILE HEALTHCARE UNITS
As per Ministry of Health and Family Welfare, 2022, though India has improved its overall doctor-to-population ratio to 1:834, the vast majority of doctors are concentrated in urban areas, leaving rural communities critically underserved.Furthermore, the lack of timely, local diagnostics and treatment forces families to rely on distant, sometimes expensive services, contributing to increased out-of-pocket expenditure. This financial burden often discourages timely care. Therefore, a critical need exists for mobile healthcare delivery system.
To address this, in partnership with HelpAge India and Jan Swasthya Sahyog, we have deployed Mobile Healthcare Units (MHU) that travel to remote underserved communities across Assam, Odisha, Tamil Nadu, Bihar, Maharashtra, Goa, Rajasthan, Uttar Pradesh, Karnataka, Kerala and Madhya Pradesh to provide access to quality primary healthcare and emergency relief to citizens. These units, equipped with essential medical tools and staffed with healthcare professionals, provide free consultations, diagnostics, and medicines, reaching those with limited access to healthcare.
The MHUs also serve tribal communities from 22 tribal villages in Anuppur, Madhya Pradesh - carrying over 23 types of essential medicines and staffed by 2 Auxiliary Nurse Midwife (ANMs) and a lab technician.
Together, these efforts have enabled over 3,00,000 free treatments, bringing healthcare closer to communities that need it most.
In partnership with
PROVIDING ACCESS TO HEALTH CARE VIA SPECIAL BOAT CLINIC
More than 20,000 people residing in underserved communities, in nearly 10 islands and 18 peninsular villages, along the banks of river Brahmaputra in Assam, face a unique health care challenge. Many of these islands and riverside populations are completely unreachable by road, relying only on specialized transport. This challenge is further exacerbated by the river's constantly shifting course, which forces residents to relocate frequently and live in temporary settlements. This ongoing instability fuels a health care access gap, and prevents the establishment of reliable, sustained health services.
Consequently, the limited medical care that does reach them is is mainly reactive (curative), focusing only on treating immediate sickness. There is a critical, unmet need for proactive public health programming and preventive medicine.To address this, we launched a special Boat Clinic with the aim to provide easy frequent access to critical medical services to the people residing in these underserved communities. The Boat Clinic, is staffed by trained medical professionals and equipped with a 6-bed ward, a mini operation theatre, a labor room, diagnostic lab, and a pharmacy.
In partnership with
DRIVING HEALTH CARE AWARENESS VIA EDUCATION
As per reports, malnutrition is a complex public health problem with intergenerational repercussions.
Further, high levels of malnutrition among children in India can be highly attributed to the poor nutrition of women before and during pregnancy.
To address this, P&G Sehat partnered with Tata Trusts and Vijayavahini Charitable Foundation, for a special initiative called ‘Yes to Poshan’ , to for promote diet diversity and address challenges of limited or age-inappropriate diet amongst pregnant and lactating women (PLW), and children under the age of 2 years.
The program adopts a multi-faceted approach that includes a five-pronged Behaviour Change Campaign (BCC), surveys, growth monitoring, and collaboration with Anganwadi workers and Poshan Sakhis to promote diet diversity.
In partnership with
DRIVING AWARENESS & ACCESS TO HEALTH CARE FOR CHILDREN
An estimated 2,60,000 children stay in Child Care Institutions (CCI) in India with only a small percentage getting adopted.
In partnership with Catalysts for Social Action, our special initiative called ‘Gift of Health’ aims to improve the health & hygiene conditions for children at the CCIs to ensure a healthy foundation for holistic development of children.
As part of this, the program includes regular health check-up camps, distribution of hygiene kits, special winter kits and interactive awareness sessions on healthy habits. All these initiatives are designed to sensitize and raise awareness among the children on the importance of preventive healthcare, personal hygiene, and overall well-being.
In partnership with
EXTERNAL ACCOLADES
P&G Health India’s CSR program SEHAT bagged the Gold Award under ‘Public Health Initiative category at The India Health & Wellness (IHW) Award 2021, supported by NITI Aayog.
Communications team won the Public Health programme of the year for our SEHAT CSR initiatives at the Indian CSR awards 2021.
P&G Health India's CSR initiative SEHAT bagged the Silver Award for Public Health Initiative of the year at the 8th edition of the India Health & Wellness (IHW) Awards, supported by NITI Aayog.
SEHAT bagged 2 Awards, Best CSR Impact Award for its Swasthya Sakhi Program and Best Innovative CSR Project for its PHC Cares: Solid Waste Management Project with pharmacies, at the 7th edition of the CSR Summit and Awards 2023.
SEHAT bagged Award for Best CSR Project of the Year for its Yes to Poshan Program at the 10th edition of the CSR Summit and Awards 2023.
CONTACT US
For queries/proposals, please email us at dsa.cl@pg.com