P&G Health India: CSR

OUR APPROACH

As a responsible Healthcare Company,

Procter & Gamble Health Limited (PGHL) aims to channel its CSR efforts towards building a Healthier India through our umbrella program ‘SEHAT’.

Projects under SEHAT include, but are not limited to Preventive Health, Community Health and Public Health interventions; Health Awareness, screening and education; Financial Support for Healthcare needs of marginalized & underprivileged communities; Capability-Building of Healthcare Professionals, Healthcare Infrastructure and Healthcare Assistance as part of disaster relief and support.

OUR PROGRAMS

Public Health Scholarship Program

India requires a massive public health workforce which can complement medical caregivers; supporting them to use limited resources efficiently, assist in better implementation of health policies and promote healthy behaviour.

In partnership with

Objective

Help build a Public Health Cadre

To address India’s complex set of existing and emerging public health challenges.

P&G Health Scholars at Indian Institute of Public Health, Delhi

Effort

‘P&G Public Health Scholarship’

For deserving students from socially & economically deprived communities seeking to pursue ‘Masters in Public Health’ (2 years on campus) across PHFI’s IIPH (Indian Institute of Public Health) Institutes.

Awarded to individuals who will work in India for a minimum period (2 years) after the course

~90 P&G Health Scholars are currently pursuing their ‘Masters in Public Health’ across IIPHs

I want to thank you for awarding me this P&G Health scholarship and enabling me to focus on the very important aspect of public health.

— Jithender Nagapoori (P&G Health Scholar, IIPH Delhi, 2019-2021 Batch)

SWASTHYA SAKHI PROGRAM

Access to affordable screening, diagnostics & epidemiological data continues to be a major hurdle in India. PHCs are still inadequate & ill-equipped for the millions at remote / underserved locations.

In partnership with

Objective

Help Initiate a Maternal & Child Health Community Project

That can contribute to Employment, Entrepreneurship and Access to affordable screening, diagnostics & digital health

Swasthya Sakhis empowered with the PHFI ‘Swasthya Sahayak’ devices in Sitapur District, Uttar Pradesh

Effort

‘P&G Swasthya Sakhis’ (Health Companions)

Empowered with PHFI’s Technological Innovation ‘Swasthya Sahayak’ - a portable/ backpack sized point-of-care info gathering & diagnostic tool, to seek & digitize health information of families including conducting diagnostics of pregnant women, & referring high-risk cases to Public Health Centres.

Presently active in Sitapur District of Uttar Pradesh, across Health & Wellness Centres in Goa (in association with the Directorate of Health Services Goa and Department of Women & Child Development Goa) and in Vidisha District of Madhya Pradesh

Fast Facts

This technology by PHFI was named as one of the 6 game-changing innovations by Wall Street Journal.

Goa Chapter launched by Hon. Minister Smriti Irani (Union Minister of Women and Child Development, and Textiles), Hon. Minister Dr. Pramod Sawant (Chief Minister of Goa), Hon. Minister Vishwajit P Rane (Minister of State for Health, Women and Child development, Skill Development, Industries, Trade and Commerce & Law and Judiciary), Dr. K Srinath Reddy (President- Public Health Foundation of India) and Mr. Milind Thatte (Managing Director – Procter & Gamble Health Limited)

We are very excited to be working with P&G Health and PHFI to deploy this innovative program at ‘Health & Wellness Centres’ across Goa. Using the portable ‘Swasthya Sahayak’ device, frontline health workers and anganwadi workers will be able to digitize health information of families, conduct diagnostic tests for early detection of deficiencies, identify high-risk pregnancy cases for timely referrals, and help promote healthy lifestyles that benefit both mother and child. Our teams at the Directorate of Health Services, and Department of Women & Child Development will be working together to extend all required support to PHFI to ensure effective project execution and impact.

— Honorable Minister Shri Vishwajit P Rane (Minister of State for Health, Women and Child development, Industries, Skill Development, Trade and Commerce & Law and Judiciary)

YES TO POSHAN

Malnutrition is a complex public health problem with inter-generational repercussions. According to the National Family Health Survey (NFHS)-5, 16/22 states surveyed reported an increase in children < 5 years of age being underweight and severely wasted. 13 states recorded a surge in the % of stunted children < 5 years of age in comparison to the NFHS-4. Further, a large % of women in 15-49 age group were anaemic and had a low Body Mass Index (BMI). The urgent need to ensure adequate nutrition in women and children in India prompted the Government’s POSHAN Abhiyaan to reduce stunting, undernutrition and low birth weight in children and anaemia amongst women and children.

In partnership with

Objective

Complement the Government’s Efforts

Promote diet diversity and address challenges of limited or age-inappropriate diet amongst Pregnant and Lactating Women(PLW) , and children<2 years

Project coordinator’s meeting with an Anganwadi worker

Effort

YES TO POSHAN

A grass-roots behavioural change program across 5 villages in Krishna district in Andhra Pradesh.

Interventions include a five-fold behaviour change campaign, surveys, growth monitoring, and capacity building of Anganwadi workers and Poshan Sakhis to promote diet diversity.

Over a period of 3 years, ~ 1200 Pregnant & Lactating Women and ~500 children will be covered under the program. Additionally, participatory learning and action initiatives would be rolled out to ~3000 women in the reproductive age group

Partnership announcement making news

Combatting the problem of malnutrition and undernutrition in India requires collaborative action from different sectors, stakeholders and like-minded organisations. Under ‘Yes to POSHAN’ with P&G Health, it is our endeavour to sustainably increase diet diversity through community involvement and convergence with local Government schemes and self-help groups to maximise the impact on-ground.

— Dr. Rajan Sankar, Senior Advisor – Nutrition, Tata Trusts

GIFT OF HEALTH PROGRAM (CHILDREN)

An estimated 250000 children stay in childcare institutions in India; only an estimated 4000 per year get adopted*.

Improving children’s health & hygiene conditions at these CCIs is important towards ensuring a good base for development of children.

In partnership with

Objective

To Support Health needs of children under Institutional Care

Health Check-up Camps in progress

EFFORTS

P&G Health as a ‘Health Partner’ to CSA offering

Regular Health check-up camps twice a year at 40+ Centres

Distribution of Hygiene Kits & Sanitary Napkins with Awareness sessions on good hygiene and dental care practices

Treatment Contingency Fund provisioned in case of need of treatment support post diagnostics; jointly decided on case-to-case basis

Presently supporting >2000 Beneficiaries across 40+ Centres in Orissa, MP, Mumbai, Pune and Goa

www.cara.nic.in

P&G Health volunteers at a Child Care Centre

Good health is an indicator of good hygiene & balanced nutrition. We deeply appreciate the commitment from P&G Health in keeping our children healthy. With this support we have been able to conduct preventive health checks & provide individual hygiene kits for every child. PGHL employees have volunteered to support several health camps. Thank you for being our partner in serving some of the most vulnerable children who are under Institutional care.

— Anandhi Yagnaraman, CEO, Catalysts For Social Action

GIFT OF HEALTH PROGRAM (ELDERLY)

Today there are an estimated 100 million elders in India. Of them 90 million still need to work to survive, 55 million sleep hungry and affording quality medical care is a far dream for most. People are living longer with the Oldest Old (80+ years) estimated to reach 53 million by 2050; 88% of them are suffering from chronic ailments such as hypertension, asthma, arthritis, heart problems etc.

In partnership with

Objective

To Provide sustainable Healthcare solutions & Emergency Relief to disadvantaged elderly

GIFT OF HEALTH PROGRAM (Elder) SC-2 Image-1

Mobile health units aiding the disadvantaged elderly

Efforts

Supporting HelpAge India’s Mobile Healthcare program in Mumbai to provide essential Primary Health Services to Disadvantaged Elderly at their doorstep

Supporting HelpAge India’s Emergency Response Initiative to Covid-19 to provide Survival Kits containing essential hygiene and grocery items to disadvantaged elderly across Goa, Maharashtra, Odisha, Karnataka and Chhattisgarh districts

Survival kits being provided as part of the Emergency response initiative

I want to thank P&G Health for supporting the cause of the elderly! The initiatives towards the emergency relief response as well as the aid to support during the pandemic have been extremely beneficial to disadvantaged elderly. Thank you for partnering with us!

— Prakash N. Borgaonkar, head - Maharashtra & Goa, HelpAge India

Also Under SEHAT

Healthcare Assistance during Disasters