OUR APPROACH
As a responsible Healthcare Company,
P&G Health is committed to contributing towards building a healthier India through our flagship CSR Initiative, SEHAT.
With an objective to support and develop the Public Health in India, our initiatives are categorized under: Capability, Accessibility, Intervention
OUR PROGRAMS
Public Health Scholarship Program (SEHAT Scholars)
India requires a massive public health workforce which can complement medical caregivers; supporting them to use limited resources efficiently, assist in better implementation of health policies and promote healthy behaviour.
In partnership with
Help build a Public Health Cadre
To address India’s complex set of existing and emerging public health challenges.
P&G Health Scholars at Indian Institute of Public Health, Delhi
‘P&G Public Health Scholarship’
For deserving students from socially & economically deprived communities seeking to pursue ‘Masters in Public Health’ (2 years on campus) across PHFI’s IIPH (Indian Institute of Public Health) Institutes.
In 2022-23 session, 61 new P&G Health Scholars initiated their career in public health across the five IIPH Institutes at Gandhinagar, Delhi NCR, Hyderabad, Shillong, and Bhubaneshwar. Since its inception in 2019, the scholarship program has benefited 228 bright and earnest young scholars.
— Jithender Nagapoori (P&G Health Scholar, IIPH Delhi, 2019-2021 Batch)
SWASTHYA SAKHI PROGRAM
According to the Ministry of Health and Family Welfare, in 2021, 21.83% of Primary Health Centres (PHCs) and Sub-Centres (SCs) functioned without doctors. Furthermore, 67.96% of Community Health Centres functioned without specialist doctors.
Access to affordable screening, diagnostics & epidemiological data continues to be a major hurdle in India. PHCs are still inadequate & ill-equipped for the millions at remote / underserved locations.
In partnership with
Help Initiate a Maternal & Child Health Community Project
That can contribute to Employment, Entrepreneurship and Access to affordable screening, diagnostics & digital health
Swasthya Sakhis empowered with the PHFI ‘Swasthya Sahayak’ devices in Sitapur District, Uttar Pradesh
‘P&G Swasthya Sakhis’ (Health Companions)
Empowered with PHFI’s Technological Innovation ‘Swasthya Sahayak’ - a portable/ backpack sized point-of-care info gathering & diagnostic tool, to seek & digitize health information of families including conducting diagnostics of pregnant women, & referring high-risk cases to Public Health Centres.
130 Swasthya Sakhis have reached out to 1800000 beneficiaries till date across Uttar Pradesh, Goa, and Madhya Pradesh. Nearly 10,000 pregnant women have been identified, including 5000+ high risk pregnancies.
After strong interventions for 3 years in 3 blocks of Sitapur, neonatal mortality was brought down to 1.8% from 5.4%. 60% of the pregnant women received end-to-end, quality antenatal care, a significant increase from just 9% at the start of the project. The prevalence of Anemia in pregnant women saw a decline from 48% to 23.9%.
Fast Facts
This technology by PHFI was named as one of the 6 game-changing innovations by Wall Street Journal.
Goa Chapter launched by Hon. Minister Smriti Irani (Union Minister of Women and Child Development, and Textiles), Hon. Minister Dr. Pramod Sawant (Chief Minister of Goa), Hon. Minister Vishwajit P Rane (Minister of State for Health, Women and Child development, Skill Development, Industries, Trade and Commerce & Law and Judiciary), Dr. K Srinath Reddy (President- Public Health Foundation of India) and Mr. Milind Thatte (Managing Director – Procter & Gamble Health Limited)
— Honorable Minister Shri Vishwajit P Rane (Minister of State for Health, Women and Child development, Industries, Skill Development, Trade and Commerce & Law and Judiciary)
YES TO POSHAN
Malnutrition is a complex public health problem with intergenerational repercussions.
According to the National Family Health Survey-5 (NHFS-5), there was an increase in the prevalence of acute malnutrition in 16 out of 22 states and stunting in 13 out of 22 states among children < 5 years of age in comparison to NHFS-4.
High levels of malnutrition among children in India can be highly attributed to the poor nutrition of women before and during pregnancy. The urgent need to ensure adequate nutrition in women and children in India prompted the government’s Poshan Abhiyaan to reduce the incidence of stunting, undernutrition in children and anaemia amongst women and children.
In partnership with
Complement the Government’s Efforts
Promote diet diversity and address challenges of limited or age-inappropriate diet amongst Pregnant and Lactating Women(PLW) , and children<2 years
Project coordinator’s meeting with an Anganwadi worker
A grass-root Behavioural Change Campaign (BCC) supported by Poshan Sakhis
Interventions include a five-fold behaviour change campaign, surveys, growth monitoring, and capacity building of Anganwadi workers and Poshan Sakhis to promote diet diversity.
Through 700+ home visits, our Poshan Sakhis identified and treated 120+ malnourished children. 2000+ women were trained on diet diversity through Participatory Learning Action (PLA)
Through our interventions ~70% women are consuming more than 5 food groups through 210 household nutri-gardens.
We also launched a nutritional recipe book for pregnant women which was endorsed by the Disctrict Collector of the NTR disctrict and now, 30+ recipe books are accessible to all 1470 Anganwadis in the district.
Partnership announcement making news
— Dr. Rajan Sankar, Senior Advisor – Nutrition, Tata Trusts
GIFT OF HEALTH PROGRAM (CHILDREN)
An estimated 260000 children stay in childcare institutions in India with only a small percentage getting adopted.
Improving children’s health & hygiene conditions at these CCIs is important towards ensuring a good base for development of children.
In partnership with
To Support Health needs of children under Institutional Care
Health Check-up Camps in progress
P&G Health as a ‘Health Partner’ to CSA offering
Regular Health check-up camps, distribution of hygiene kits, and awareness sessions on good hygiene and dental care practices.
Additionally, overall health and wellbeing sessions are conducted to sensitize and raise awareness among the children on the importance of self-care in leading a healthy life.
Presently supporting 2400+ children in the age group of 6-18 years residing at 56 CCIs across Maharashtra, Madhya Pradesh, Odisha, and Goa
P&G Health volunteers at a Child Care Centre
— Anandhi Yagnaraman, CEO, Catalysts For Social Action
GIFT OF HEALTH PROGRAM (ELDERLY)
There are an estimated 104 million elders in India of whom 52% are financially dependent and 18% are partially dependent on others for their livelihood
Those 80 years of age and older are suffering from chronic ailments with no quality care accessible to them
In partnership with
To Provide sustainable Healthcare solutions & Emergency Relief to disadvantaged elderly
Mobile health units aiding the disadvantaged elderly
Supporting HelpAge India's Mobile Healthcare Unit (MHU) program designed to provide essential and quality primary health services to the disadvantaged elderly at their doorsteps
During 2022-23, 22449 treatments were extended to 762 beneficiaries through MHUs deployed at Guwahati (Assam), Khandwa (MP) and Puri (Orissa).
Survival kits being provided as part of the Emergency response initiative
— Prakash N. Borgaonkar, head - Maharashtra & Goa, HelpAge India
MATERNAL AND NEWBORN HEALTH FOR THE URBAN POOR
With the increase in urbanization in India, intergenerational deprivation, vulnerability, exclusion, and insecurity of the urban poor is on the rise.
Access to affordable diagnostics continues to be a major hurdle for underprivileged pregnant women in urban communities of India; with Public Healthcare Centres (PHCs) being unable to cater to the burgeoning numbers
In partnership with
Improve access to maternal and newborn health for the urban poor to mitigate gaps in the Public Healthcare system.
The program aims to strengthen antenatal care services through the use of technology for early identification of pregnancies and high-risk cases to ensure they receive timely care and support.
Partnership announcement making news
Aarogya Sakhis, community health workers, are empowered with Mother Care Kits: a portable diagnostic device to support antenatal care, especially for high-risk pregnancies.
Working across 8 health posts in Mumbai's M-West ward, 24 Aarogya Sakhis conducted 2,00,000+ home visits through which they identified and registered 4200+ pregnant women. 16% women were found to be at high risk were supported and their pregnancies were safely managed. The project achieved 99.7% institutional deliveries over a course of 2 years.
During this period 48 mother groups were formed mobilizing more than 800+ women in the community.
Arogya Sakhis demonstrating the Mother Care kit
— Praveen Singh, CEO, Apnalaya
PHC Cares - Responsible pharmacy waste segregation and management
As a responsible healthcare Company delivering high quality products with superior packaging, we also have a role towards our planet.
We do this by raising awareness among pharmacy owners and staff members on responsible waste segregation and management of pharmaceutical waste.
In partnership with
Contribute to Environmental Sustainability in Healthcare
Through the propagation and promotion of responsible healthcare practices through on-ground awareness campaigns for pharmacy owners and their staff on appropriate methods for waste segregation.
Surveys being conducted at the pharmacies
P&G Health is committed to responsible waste segregation and management through a one-of-its-kind partnership with our health partners
To educate pharmacies and help them with their waste disposal, a pilot project was initiated for sustainable waste segregation and management, at 20 pharmacies in Delhi.
This year, the project was extended to 100 pharmacies across 5 cities - Delhi, Kolkata, Patna, Coimbatore and Hubballi.
The program promoted sustainable waste management practices through an on-ground awareness campaign for pharmacy owners and their staff on the need and appropriate methods of segregation, disposal, and recycling of waste material in a responsible manner
Awareness drive being conducted at the pharmacies
— Mr Ashish Agarwal, Secretary, Recycle India Foundation
Xotej Jeeban – The Anaemia Reduction Project
Recent data from the National Family Health Survey-5 (2019-21) reveals that the levels of anaemia in various population groups are significantly higher than the national average in Dhubri district of Assam.
The percentage of children aged 6-59 months with anaemia is 73.1%, pregnant women aged 15-49 years with anaemia is 69.7%, and adolescent girls aged 15-19 years with anaemia is 65.2%.
In line with govt of India’s Anaemia Mukt Bharat initiative, Xotej Jeeban aims to reduce anaemia in adolescent girls and pregnant women of Bilasipara block of Dhubri district in Assam.
Kick-started in December 2023, the project aims to serves a population of approx. 84,000 individuals. Xotej Xohayak (cluster facilitators) selected from the community would be covering 18,000+ households distributed across 71 communities.
In pursuit of its goals and objectives, the project primarily partners with frontline workers, including Anganwadi workers and Accredited Social Health Activists (ASHAs).
SCHOLARSHIP FOR WOMEN IN HEALTHCARE
Representation of women in sales across the healthcare and pharmaceutical industry is low on average. There is a need to ensure greater women representation and participation in sales through efforts across recruitment, career planning and development, inclusion, and safety.
In partnership with
Encourage women to pursue careers in pharmacy thereby facilitating their choice of career in this sector
Partnership announcement making news
The program supports girl students pursuing Pharmacy courses by covering their academic costs and by providing them with mentoring on the side.
Towards continuing the cause, P&G Health extended its scholarship and mentoring program to 16 deserving girl students pursuing courses in pharmacy from across 3 pharmacy colleges in Maharashtra and Telangana.
Also Under SEHAT
P&G Health employees across India joined the country in celebrating Daan Utsav i.e., India's biggest Festival of Giving.
During the Week, employees indulge in different acts of giving! With their collective expressions of gratitude, Company employees helped support 3 Mobile Healthcare Units (MHUs) in partnership with HelpAge India in 2022-23
Continuing the initiative to upgrade school infrastructure in villages around our manufacturing site, P&G Health supported the construction of 6 new classes at St. Joseph's High School in Usgao village in Goa.
The classrooms gave over 690 students access to state-of-the-art digital infrastructure.
Moreover, ~ 400 school kits were also distributed to the needy students from 15 schools around our Goa site.
At P&G Health, we always strive to create a positive impact on society through CSR. We recognize the immense challenges faced by communities affected by disasters and are committed to contributing to their relief and recovery efforts.
Through our CSR initiative, we aim to provide vital assistance, resources, and support to help affected communities rebuild and regain their strength in times of crisis.
In FY 23-24, we supported with survival kits for the flood affected victims in and around Chennai.
The SEHAT Squad comprises of passionate employee volunteers who work closely with the CSR Team
External Accolades
P&G Health India’s CSR program SEHAT bagged the Gold Award under ‘Public Health Initiative category at he India Health & Wellness (IHW) Award 2021, supported by NITI Aayog
Communications team won the Public Health programme of the year for our SEHAT CSR initiatives at the Indian CSR awards 2021
P&G Health India's CSR initiative SEHAT bagged the Silver Award for Public Health Initiative of the year at the 8th edition of the India Health & Wellness (IHW) Awards, supported by NITI Aayog
SEHAT bagged 2 Awards, Best CSR Impact Award for its Swasthya Sakhi Program and Best Innovative CSR Project for its PHC Cares: Solid Waste Management Project with pharmacies, at the 7th edition of the CSR Summit and Awards 2023
CONTACT US
For queries/proposals, please email us at mehra.r@pg.com